PR: Production Requirement
The kind of public relations and marketing that can pull your work out of “the noise” (media platforms awash with content) and protect you from theft is no longer a function of self-reliance or your own abilities to produce. It comes down to the ethic, skill, and network of those who represent you and your work…
The cost, time, and brand setback can be very real, if the task of navigating media filters or influencers to reach the people is handled carelessly or poorly – or not at all.
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