PR: Potential Ruin

Be wary of quick PR campaigns, under four months…The best campaigns might be more costly, but they make sufficient time for realistic, persistent, or better yet, exclusive outreach. They give a booked and busy press enough time to see and process who you are and what you’re doing… Some PR companies will continue to engage “bad apples”.
Without your fully informed approval, they will knowingly invite the worst to play.

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