Be wary of quick PR campaigns, under four months…The best campaigns might be more costly, but they make sufficient time for realistic, persistent, or better yet, exclusive outreach. They give a booked and busy press enough time to see and process who you are and what you’re doing… Some PR companies will continue to engage “bad apples”.
Without your fully informed approval, they will knowingly invite the worst to play.
The kind of public relations and marketing that can pull your work out of “the noise” (media platforms awash with content) and protect you from theft is no longer a function of self-reliance or your own abilities to produce. It comes down to the ethic, skill, and network of those who represent you and your work…
The cost, time, and brand setback can be very real, if the task of navigating media filters or influencers to reach the people is handled carelessly or poorly – or not at all.
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Unless you’re convinced of their ethic, abilities, and relationships with buyers, or you just want to say you’ve successfully passed your film on to a third party, you’re left with option three: DIY.
Read More“We’re basically marketing to an eight-year-old” We want horror and action films. No comedy, no...
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As festivals reach for industry’s authoritative involvement or stamp of approval, they limit their potential to build a strong, alternative platform for artists — unknown, unfiltered, and from unlikely places, but no less eye and ear worthy.
The more we can establish festival solidarity around the substantive, life-affirming art of the filmmaker rather than the shallow, killer instinct business of the conformist, the better our chances of creating a strong, visible counter-culture — a healthy, popular perspective and inclusive, support network from the ground up.
We need each other “to touch for good” – to transform lives, even after we leave this planet.
This doesn’t come in the form of obsessively lionizing the disconnected and the dead,
but rather giving meaningful support and opportunity to the living.
I believe festivals have a huge role to play and example to set in that aspiration.
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